The legendary figure of country music, Dolly Parton, epitomizes brilliance, tenacity, and kindness. She has enthralled audiences for decades with her distinctive voice and exuberant demeanor. Thanks to her prodigious songwriting career, Parton has written several timeless masterpieces, such as “Jolene” and “9 to 5,” and she has received numerous honors and nominations, including multiple Grammys.
Beyond her career in music, she is a formidable force in philanthropy. She founded the Imagination Library, which gives children all over the world access to free literature. Parton has won over millions of fans across generations and genres with her genuineness, humor, and persistent devotion to her heritage. Dolly Parton continues to be a timeless representation of kindness, creativity, and the strength of following one’s aspirations in a field that is frequently characterized by change.
Dolly Parton will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the Washington Commanders, which will be broadcast on CBS. Parton is a global icon, singer-songwriter, actor, New York Times best-selling author, businesswoman, philanthropist, and Rock & Roll Hall of Fame inductee. With 42 million viewers in 2017, the Dallas Cowboys’ Thanksgiving Day game has overtaken all other regular season games in terms of viewership.
At the Red Kettle Kickoff, Parton will play some of her biggest classics along with songs from her much awaited Rockstar album (out November 17). One of the biggest and longest-running yearly fundraisers of its sort gets underway with the Thanksgiving Day game. The Salvation Army’s renowned Red Kettle Campaign, which started in 1891, is called upon in the halftime show, a 27-year Cowboys tradition that draws attention to the needs of millions of people over the Christmas season.
“Wow! What a privilege it was to perform the halftime entertainment at the Dallas Cowboys game on Thanksgiving to launch The Salvation Army’s Red Kettle Campaign. For our friends and neighbors who are going through a difficult period, “Those Red Kettles have long been a sign of hope. My intention is to inspire everyone to help those in need by giving what they are able to. Every little bit of kindness counts, and if we all work together, we can show our neighbors love throughout the year.
Charlotte Jones, executive vice president and chief brand officer for the Dallas Cowboys and a former chairperson of The Salvation Army’s national advisory board, said, “Dolly’s contagious energy and positive spirit are just what we need to support The Salvation Army’s enormous effort to make this holiday bright for millions of individuals and families in need.” “Dolly’s music has a way of inspiring hope, and we’re thrilled to have her on our national stage to spotlight the campaign this year.”
The Red Kettle Campaign is especially necessary right now to help millions of American families with their growing needs. No matter the cost, The Salvation Army, the biggest private supplier of social services in the country, will continue to work to help millions of individuals in need during the holiday season and beyond by giving them Christmas presents, food, housing, and help with their rent and utilities. Nearly 24 million Americans received services thanks to money raised in 2022.
According to Commissioner Kenneth G. Hodder, national commander of The Salvation Army in the United States, “The Dallas Cowboys and the Gene and Jerry Jones Family Foundation have kept the mission of The Salvation Army as a focal point of giving for nearly 30 years, working with The Salvation Army to keep hope alive and care for our most vulnerable neighbors.” “It takes an army of partners and supporters to do what we do 365 days of the year, and we are so grateful to count on the Cowboys’ continued devotion as a trusted partner each and every year.”
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